About Salesforce Marketing Cloud Administrator Exam:

The Salesforce Certified Marketing Cloud Administrator Exam is made for administrators who can set up Marketing Cloud products according to best practices for their field and particular product. Candidates can easily traverse the Setup and have a general understanding of subscriber data management’s data structure. Certified Marketing Cloud Administrators are capable of successfully resolving user and account configuration issues.

Audience Profile for the Salesforce Marketing Cloud Administrator Exam:

The Marketing Cloud setup options and functionalities available to end users should be familiar to the intended users of the Salesforce Certified Marketing Cloud Administrator exam. Candidates should be capable of administering Marketing Cloud, responding to common business requirements, and maintaining the platform. Candidates should also have prior knowledge of digital marketing as well as three to six months of experience managing a Marketing Cloud instance.

Topics Covered in the Salesforce Marketing Cloud Administrator Exam:

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below:

Digital Marketing Proficiency: 13%

• Describe governance and compliance in relation to digital marketing.
• Recognize security best practices for data, permissions, and PII.
• Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

• Given a scenario, describe the contact model.
• Given a scenario, evaluate data quality.
• Explain preference and profile center concepts.

Setup: 38%

• Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
• Given a scenario, determine how to configure integrations.
• Describe the features in Setup Home.
• Describe Marketing Cloud extension products.

Channel Management: 16%

• Given a scenario, describe the configuration of Mobile Studio.
• Given a scenario, describe the configuration of Email Studio.
• Given a scenario, describe the configuration of Social Studio and Advertising Studio.
• Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

• Given a scenario, describe solutions for data extraction and report generation.
• Given a scenario, monitor a Marketing Cloud account and provide system availability.
• Given a scenario, evaluate benefits of additional Marketing Cloud products.

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