A Look into Salesforce Certified Marketing Cloud Consultant Exam:

The Salesforce Certified Marketing Cloud Consultant program is intended for those with knowledge of configuring Marketing Cloud products. After passing the Salesforce Certified Marketing Cloud Administrator exam, the candidate has proven experience with the administration and configuration of Marketing Cloud.

This credential is intended for the Salesforce partner or consultant who has mastered the deployment of Marketing Cloud by exhibiting design best practices, carrying out campaign deployment, and completing customized solutions for clients. The Salesforce Certified Marketing Cloud Consultant can satisfy client business needs in a way that is scalable, maintainable, and helps the client succeed over the long run.

Who should take the Salesforce Certified Marketing Cloud Consultant exam?

Those who pass the Salesforce Marketing Cloud Consultant Exam receive a globally recognized validation that they are qualified to work as Certified Marketing Cloud Consultants. Candidate needs more advanced information, abilities, and skills if they wish to see a major development in their career progress.

 The certification for the Salesforce Marketing-Cloud-Consultant Exam attests to this high level of expertise. A candidate should take this test if he possesses the knowledge of related technologies and abilities needed to pass the Salesforce Marketing-Cloud-Consultant Exam.

MARKETING CLOUD CONSULTANT Exam Topic 2023:

The Salesforce Certified Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring the Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below:

Discovery and Architecture: 16%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
• Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Integration: 20%

• Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
• Articulate how data model will support personalized and relevant messaging and content.
• Given a customer use case, recommend which extension product(s) addresses the requirement.

Account Configuration: 12%

• Given a customer scenario, determine the appropriate account hierarchy.
• Given a scenario, solution issues regarding Reply Mail Management.
• Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
• Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Automation: 20%

• Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
• Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Data Modeling and Management: 21%

• Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
• Explain the various data objects in Marketing Cloud.
• Evaluate implications on data model when choosing contact identity.

Messaging: 11%

• Given a customer scenario, describe various ways to individualize message content.
• Given a customer scenario, determine the appropriate messaging option.

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