Introduction to the Salesforce Pardot Consultant Exam:

Salesforce is fast emerging and expanding and the most in-demand skills in IT and adding that knowledge to your resume can pay off almost instantly. Salesforce’s technical abilities are incredibly important and necessary in a wide range of domains, from system administrators to product managers, developers, integration architects, and beyond, since the Salesforce ecosystem extends far beyond its original cloud-based CRM platform.

The Salesforce Certified Pardot Consultant program is intended for people who have knowledge of setting up the Pardot application and can explain how Pardot features relate to Salesforce administration concepts. With experience in Pardot administration and configuration, the Salesforce Certified Pardot Consultant can successfully develop and deploy Pardot solutions that satisfy client business needs, are maintainable and scalable, and contribute to long-term client success. The scope of the Pardot application and its interface with the Salesforce platform is covered by this certificate.

Salesforce Pardot Consultant Targeting a specific audience:

It is typical for a Salesforce Certified Pardot Consultant to have at least a year’s worth of practical expertise in the areas of implementing and operating the Pardot Lightning App and the Salesforce platform. Successful candidates should be aware of B2BMA’s best practices and default functionality, but they don’t necessarily need to be experts in the field. The Salesforce Certified Pardot Consultant is capable of gathering business requirements, designing alternative solutions, and putting them into practice to satisfy company demands.

Course Outline for Salesforce Pardot Consultant Exam 2023:

The Salesforce Certified Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and can demonstrate the application of each of the features/functions below:

Evaluation: 17%

• Given a scenario that includes an assessment of a customer’s current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
• Design a strategy to identify customer business needs to be based on marketing trends using currently available tools and methods.

Account Configuration: 20%

• Articulate the implications and importance of technical setup.
• Develop a plan to maintain data integrity during data migration.
• Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).

Automating Business Processes: 17%

• Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
• Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
• Given a scenario, develop and implement a lead nurturing strategy.

Email Marketing: 10%

• Apply email marketing standards and best practices to customer business needs.

Lead Management: 14%

• Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
• Given a lead qualification threshold, classify prospects appropriately.
• Given a scenario, recommend a model to route qualified and unqualified leads across the business.

Personalizing the Prospect Experience: 8%

• Recommend ways to personalize the prospect experience.
• Design a strategy to meet a company’s consent management requirements.

Reporting, Metrics & Analytics: 11%

• Recommend the technical set-up requirements for reporting and analytics.
• Identifies reporting methods to solve a given scenario.

Salesforce Engage: 3%

• Configure Salesforce Engage for sales use.
• Summarize the benefits of Salesforce Engage.

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