An Introduction to the Salesforce Pardot Specialist Exam:

Including Salesforce knowledge in your CV might pay off almost immediately because it is a rapidly rising and increasing field with the highest demand in the IT industry. 

The Salesforce Pardot Specialist Certification is a marketing credential that is made available by Salesforce to marketing operations professionals who have successfully completed the certification exam.

The Salesforce Certified Pardot Specialist accreditation is intended for people who want to show off their expertise in planning and constructing marketing campaigns using Pardot. The applicant is qualified to create targeted marketing processes that integrate various email marketing, lead creation, and lead qualification tactics. Additionally, the candidate should be proficient in using reports to generate data-driven decisions.

Who Is the Ideal Candidate for Pardot Specialist?

The Salesforce Certified Pardot Specialist credential is meant for a person who has practical experience applying the knowledge and abilities listed in the test objectives below, including experience using the Pardot platform’s features.

The average Salesforce Certified Pardot Specialist has 6 to 12 months of experience using the Pardot platform to create and implement marketing end-to-end workflows.

Key Topics of the Salesforce Pardot Specialist Exam 2023:

The Salesforce Certified Pardot Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below:

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Illustrate how to create, edit, and map fields.
• Explain the relationship between Pardot and Salesforce.
• Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
• Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

• Explain the components and use cases of an automation rule.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Define the capabilities of a completion action.
• Define the capabilities of a segmentation rule.
• Define the capabilities of page actions.
• Explain what a Score measures and how scoring is managed.
• Explain what a Grade measures and how grading is managed.
• Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.
• Given a scenario, identify the capabilities and use cases for email.
• Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

• Distinguish between the components of an engagement program.
• Explain the process of updating an engagement program including its assets.

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